Engagement map: For Zoom video calls, read the engagement map (right below the call video recording) for the participant whose interest areas you are trying to gauge. You’ll see buttons titled ‘Smiles’ and ‘Nods’ which are typically signals of interest during a Zoom video call. Parts of the call where your participant of interest smiled or nodded can give you insights about their interests.

Call summary: In the summary section of the dashboard, you will find every participants’ pain points and interests. The interests section will give you insight into the features, products, or services that engaged the prospect or participant. These insights work across Zoom, MS Teams, and Google Meet and you don’t necessarily have to use Zoom video calls for this.